About Us

A legacy in craftsmanship, carried from Pakistan to India, found its new beginning in 1948 when our great-grandfather set out to create jewellery with passion, precision, and honesty. From handcrafted silver pieces to diamond-studded heirlooms, from radiant gemstones to timeless gold, each creation was made to hold meaning beyond beauty.

Through the decades, every generation has carried his vision forward — preserving tradition while embracing new styles. Whether in silver, gold, diamond, or stones, our work reflects a single philosophy: jewellery that is handcrafted with care, rooted in heritage, and designed to be cherished for a lifetime.

Today, we continue that legacy — blending craftsmanship and creativity to create pieces that are both timeless and modern. More than jewelry, it is a legacy you can wear.

A Word of Inspiration

The name "Alfaaz", meaning words or expressions in Urdu, reflects the soul of the brand. Each piece is a poetic expression, crafted not just to adorn, but to tell a story—of craftsmanship, culture, and the modern woman’s individuality. Whether it's a delicate silver nose pin, a statement choker, or intricately carved bangles, every creation speaks volumes.

Join Us on a Journey of Elegance and Cultural Heritage

Explore the Collection. Celebrate You. Speak Your Alfaaz.
Follow us on Instagram @alfaazbyfrontier for new drops, behind-the-scenes stories, and style inspiration.